Small car, small price, small print
The new Nissan Micra is Canada's lowest cost new car. Everything I can find about the car makes me think it's not worth buying (at least in its base form). But the coolest thing about the car is the commercials currently airing.
They all seem to feature the incredulous reaction people have to the price of the car ($9,998 featured prominently, with a smaller "Starting From" label above the price). I own a Ford Fiesta, the cheapest car sold by Ford. It's decent on gas, somewhat peppy to drive (once it actually starts rolling) and reasonably inexpensive. But it's nowhere near the $9,998 price of the Micra.
Or is it?
Look at the car in the ad. Note the asterisk by the price. Then read the fine print...
The car depicted in the ad is actually the top-of-the-line Nissan Micra SR, with a starting price of $15,748. That's only about $400 less than what I would have to pay for this year's Fiesta SE Hatch.
Buyer beware!