Silly Coincidence

I just finished watching a rerun of Law and Order CI. It was an episode about a contract killer who placed a corpse in his home freezer until some time later when he could conveniently leave it to be found by police. The storyline involves the police tricking the assassin into believing that a freezer-burn mark on the corpse indicated that there was a tear in the plastic wrapping around the body - a tear through which a dental cap on the victim had escaped.

So, what's the coincidence? The commercial at the very end of the show was about GladZiploc Freezer Bags, and how they prevent freezer burn.

If only the criminal had known!